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How the Cookie Crumbles

When you buy delicious Girl Scout Cookies, you’re powering new, unique, and amazing experiences for girls—experiences that broaden their worlds, help them gain essential life skills and entrepreneurial expertise, and prepare them to practice a lifetime of leadership. And guess what? Girl Scout Cookie proceeds stays local to make it all happen!

Your cookie purchase not only supports girls’ success—it helps them discover and unleash their G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™  spirit to do amazing things for themselves and for their communities as they gain the skills and business smarts they need to succeed in life.

 Girls Learn Five Essential Skills

Our cookies are on a mission: to help girls learn five skills that are essential to leadership, to success, and to life. 

Skill #1—Goal Setting
"I know I can do it!" 

Girls learn how to set goals and create a plan to reach them!

Girl Scout Cookie entrepreneurs are always on a mission. Whether it's through an exciting new adventure, a service project to improve their communities, an amazing summer at camp, or an eye-opening STEM activity, the goal is always to power amazing experiences for themselves and their troops all year long, while helping others too!

Skill #2—Decision Making
"I make smarter decisions."

Girls learn to make decisions on their own and as a team!

Girl Scout Cookie entrepreneurs are leaders in the making. They make decisions about how to run and promote their cookie sales, interact with customers, and spend their earnings. And when it comes time to make decisions in their personal lives, they’ll use what they learned selling cookies to make the best choices.

Skill #3—Money Management
"I make change happen!"

Girls learn to create a budget and handle money!

Girl Scout Cookie entrepreneurs are always sharpening their money smarts. By running their own cookie businesses, they learn how to make correct change for customers, count and manage their cash flow, and create a budget to fund the experiences they want to have with their troops. 

Skill #4—People Skills
"I get a lifetime supply of confidence in every box."

Girls find their voice and build confidence through customer interactions.

Girl Scout Cookie entrepreneurs are relationship builders. By running their own cookie businesses, they gain valuable practice communicating with customers; talking about their product and goals; and resolving conflict in a positive, productive way—all skills that will help them succeed in school, in business, and in life. 

Skill #5—Business Ethics
"Selling cookies is more than just business."

Girls learn to act ethically, both in business and in life.

Girl Scout Cookie entrepreneurs are honest, fair, and responsible. Through their cookie businesses, they learn to always do the right thing by their troop members, customers, and communities—lessons that will carry them for a lifetime of leadership and #winning!

When you buy a box of Girl Scout Cookies, 100 percent of the proceeds from our Cookie Program remain within the Girl Scouts Heart of New Jersey. Every penny earned helps benefit girls in the counties that we serve and is used toward program and camp costs, recognitions, camping supplies and equipment, field trips, financial aid for those in need, event fees, service projects, and national membership dues – and we’re only scratching the surface. Proceeds also help fund new adventures and life-changing opportunities like trips to our founder’s town in Georgia, completing community service projects, and spending the summer at camp.

In 2019, over 13,000 girls participated in the Girl Scout Cookie Program alone. That’s over 13,000 girls who had a similar goal in mind and had the drive and determination to reach that goal. Girl Scouts not only want to grow and learn new skills, but they also strive to make a difference in their troops. We think that’s pretty amazing!