In preparation for our 2023 Girl Scout Cookie Program, our baker, Little Brownie Bakers (LBB), has notified us that they are experiencing supply chain and workforce disruptions that will impact the production and delivery of Girl Scout Cookies during the upcoming season. These disruptions are happening despite the steps LBB has taken to proactively address challenges from last season, including expanding their workforce, expediting training programs, and proactively procuring ingredients and additional ingredient storage facilities.
The good news is that our 2023 cookie program will move forward with few changes from our original plans. Girl Scouts will still sell and take orders for cookies in person, receive orders for personal delivery via their online storefronts, and participate in cookie booths and “goal-getters” following our traditional cadence.
These supply chain issues will impact one part of our sale:
To ensure that all cookies ordered for personal delivery will be available on schedule, the ability to ship cookies directly to a customer via Digital Order Cards will not become available until February 27. This includes Raspberry Rally as it is only offered as a direct-shipped online order.
Digital Order Card orders for personal delivery will still be available beginning January 3.
What this means for GSHNJ’s cookie sellers and customers:
· This has no impact on our paper order card, cookie booth, or “goal-getter” sales periods.
· Digital Cookie will open on January 3 for online orders requesting in-person delivery.
· Digital Cookie will open on February 27 for online orders requesting direct-ship delivery, including Raspberry Rally.
We encourage cookie sellers to implement a phased sales approach:
· BEFORE February 27 sellers contact their local neighbors, friends, family, and past customers. Take note of any customers wishing to buy Raspberry Rallies or have cookies shipped.
· AFTER February 27 sellers target non-local customers, friends, and family including those who previously expressed interest in Raspberry Rallies and direct shipping.
· Need help talking to your Girl Scouts about the supply chain challenges? Try these conversation starters.
Little Brownie Bakers is committed to the Girl Scout movement and the success of the Girl Scout Cookie Program for Girl Scout entrepreneurs, volunteers, and councils. Please know that LBB’s management is working diligently to mitigate issues while working directly with Girl Scouts of the USA. We at GSHNJ are pleased to have this information early in the season so we can make adjustments and communicate solutions to support a successful program experience for everyone.
We are looking forward to the start of the 2023 Girl Scout Cookie season as we are excited to see our Girl Scouts showcase their entrepreneurial skills. We will provide continuous updates throughout the program on Rallyhood. Visit rallyhood.com/108134 or download the app and scan the QR code to join.
Thank you for your patience and support as we navigate these challenges!
Q: How is the Movement addressing LBB’s production challenges?
A: The product shortfall is being addressed via three actions:
Q: Could the February 27 launch date for shipped orders shift earlier or be delayed further?
A: The date should not shift earlier; councils have finalized decisions regarding shifting sale dates and all stakeholders (councils, GSUSA, and LBB) must have a confirmed date to develop marketing, communications, and technology plans associated with this situation. At this time, LBB has collaborated on the February 27, 2023 launch date and has confirmed their intent and ability to meet this timeframe.
Q: Is access to the Digital Cookie system delayed until February 27?
A: No. Beginning January 3, Digital Cookie is open for in-person delivered, booth pickup, donation, and mobile orders. The only delay is related to the activation of Digital Cookie shipped direct-to-consumer orders (available beginning February 27).
Q: Can we start sales before February 27? How should we adapt our sale to the delayed launch of shipped cookies?
A: Yes, you can start selling cookies as planned on January 3. From January 3 through February 27, Digital Cookie will be open for in-person-delivered orders.
You may want to encourage cookie sellers to implement a phased sales approach. For example, BEFORE February 27, they may wish to contact their local friends, family, and customers; AFTER February 27, they may wish to target non-local customers requiring cookies to be shipped.
Q: When will troop links activate on the GSUSA Cookie Finder website?
A: February 27, 2023 for our council.
Q: How will the delayed launch of shipped cookies impact the Raspberry Rally cookie?
A: Raspberry Rally will be available on February 27 via approved digital platforms for direct shipment to consumers while supplies last. Supplies will be limited.
Due to production challenges, LBB is unable to produce additional quantities of Raspberry Rally for the 2023 cookie season. LBB and GSUSA are in the process of determining the exact volume each eligible council will receive, given the finite volume produced.
Q: Given the delay to shipped cookies, will Raspberry Rally be available in person?
A: Raspberry Rally was developed for approved digital platforms for direct shipment to consumers only. The quantities produced were based on estimated online sales volumes and in-person sales are not available.
December 12, 2022 – Cookie training for Individually Registered Member mentors
January 2, 2023 – Council staff-led training for troop leaders and troop cookie managers
January 3, 2023 – Girl Scout Cookie Program begins! Order taking opens for in-person delivery (paper and digital)
January 29, 2023 – Initial Order period ends
February 18-26, 2023 – Troops pick up initial orders at TBD “mega drop” locations
February 17, 2023 – Cookie booths and “goal getter” period begin
February 27, 2023 – Direct ship option and Raspberry Rally become available on Digital Cookie
April 16, 2023 – Booth sales and goal-getter period closes.
We will provide continuous updates throughout the program on Rallyhood. Visit rallyhood.com/108134 or download the app and scan the QR code to join.
The Girl Scout Cookie Program is led by girls, but volunteers play an invaluable role in getting all the right tools in place. We’ve got a complete toolkit with resources to help you support Girl Scout Cookie entrepreneurs on their pathway to success. Find activity sheets for in-person or virtual rallies, plus download graphics for social media posts and signs from the Volunteers section of the Little Brownie Bakers website and the Volunteer Cookie Resources section of the Girl Scouts of the USA website.
During the Cookie Program, your Girl Scouts will not only earn funds for Girl Scout activities—they'll earn recognition items and patches, too. Check out the different things on this year’s Rewards Card that they might want to receive. You’ll find it on their paper order card.
Earning Girl Scout Cookie Business Badges is the best way for your Girl Scouts to develop business skills and learn to think like entrepreneurs. Here are some new badges they can earn:
Visit the Award and Badge Explorer for a complete list of entrepreneurship-themed badges for all levels. Need even more? Check out GSHNJ’s Food Allergy Advocates and Fidelity Investments Know It! Grow It! patch programs for more cookie business-related skill building.
Just in Time Trainings are intended to give troop leaders and troop cookie managers the information they need to take action at just the right time throughout the cookie program. Head over to Rallyhood for a link to register for these timely virtual sessions.
January 4, 2023: Just In Time – Navigating eBudde
January 25, 2023: Just In Time – The Initial Order and eBudde
February 8, 2023: Just in Time - What to expect at a Mega Drop/ Intro to Booth Sales
March 8, 2023: Just In Time - Entering Booth Orders; Assigning Cookies; Placing a Cupboard Order; Goal Getters
March 29, 2023: Rewards; End of Cookie Program and eBudde; How to read your Sales report
April 12, 2023: Open Q&A
Visit rallyhood.com/108134 or download the app and scan the QR code to join.
· Goal Getter Order Card (Extra forms are available in the Service Centers)
· Permission Slips
It is imperative to secure a signed permission slip from a Girl Scout’s parent or guardian for any trip or special activity outside the troop meeting space—like cookie booths. This applies to all Girl Scouts under the age of 18. Always keep a copy of these permissions with you for the entirety of the trip/activity.
Annual permission slips can be used for low-risk troop activities that don’t have an overnight component and participation in the Fall Product Program and Cookie Program.
· Service Unit Cookie Manager Agreement must be completed each year.
Visit our Forms and Documents section for information about insurance, finance reports, and more.